Step 1: Preparing Your Video Content
- Ensure your video is tailored for your target audience and is optimized for email.
- Keep the video duration short and engaging.
Step 2: Host Your Video
- Use platforms like YouTube, Vimeo, or Wistia to host your video.
- Once uploaded, get the video's shareable link or embed code.
Step 3: Access HubSpot's Email Tool
- Log in to your HubSpot account.
- Navigate to the Marketing tab, and select Email.
Step 4: Create or Edit an Email
- Click on "Create email" or select an existing draft.
- Choose your desired email template.
Step 5: Inserting Video Thumbnail
- In your email editor, decide where you'd like to place the video.
- Drag and drop an image module to the chosen location.
- Upload a captivating thumbnail image of the video. Ideally, this should be a frame from the video itself to give viewers an idea of the content.
Step 6: Link the Thumbnail to the Video
- Click on the uploaded thumbnail in the editor.
- In the right sidebar, find the "Link" option.
- Paste the shareable link of the video you hosted on platforms like YouTube.
- Set the link to open in a new window to ensure recipients aren't navigated away from their email.
Step 7: Add a Play Button (Optional)
- To make it clear it's a video, consider overlaying a play button icon on the thumbnail.
- Use graphic tools or pre-made icons to make it look clickable.
Step 8: Craft a Compelling CTA
- Encourage viewers to watch the video with compelling text like "Watch Now" or "See the Story."
- Place this CTA near the thumbnail for better visibility.
Step 9: Optimize for Mobile
- Ensure the email design and video thumbnail are mobile-responsive.
- Test the email on different devices to make sure the thumbnail and CTA are clearly visible and clickable.
Step 10: Test the Email
- Send a test email to yourself and colleagues.
- Check if the video thumbnail link is working and directs correctly to the hosted video.
Step 11: Monitor & Analyze
- After sending the campaign, monitor the click-through rates on the video thumbnail.
- Use this data to optimize future video-based email campaigns.
Step 12: Send the Email
- Once satisfied with the email and its functionality, schedule or send the email to your desired recipients.
.png)